As a medium of communication, the poster has a long history and a wide range of social functions, from selling a product to promoting a cause. Despite the rise of digital media, the print poster remains a vital and oftentimes radical form of visual communication.
How Posters Work demonstrates how some of the world’s most creative graphic artists have continued to push the boundaries of two-dimensional design, harnessing the mechanics and psychology of perception and mastering the art of storytelling to produce powerful visual messages. Presenting over 125 posters from the early 20th to the 21st century, the exhibition dissects the designers’ creative uses of design principles and visual expression to underscore the significance of a designer’s and the viewer’s eye to the design process.
Credit: Exhibition overview from museum website.