Double Vision

Graphic design helps establish a visual identity—a brand—for a client. At the same time, it can express the designer’s individual creativity. To explore this dual nature of graphic identity, Vienna-based design studio Seite Zwei transforms The Wolfsonian’s façade and lobby with typefaces, abstract forms, and color schemes derived from the work of Julius Klinger, one of the pioneering graphic artists of the early twentieth century. Their installation, Double Vision, applies the “graphic DNA” of Klinger’s work through a mix of printing techniques, including perception-shifting lenticular prints—in which interlaced images appear to change based on viewing angle, giving the effect of animation—that invite viewers to recognize the layered meanings in the simplest of images.

Credit: Exhibition overview from museum website