Advertising as Art

Advertising as Art explores a selection of "Golden Age" illustrator’s methods of advertising for a variety of clients during the first half of the 20th Century. Every advertisement presented the illustrator with a particular challenge: how to best present promote that unique product to the public.

While some advertisements highlight the inherent qualities and benefits of using a certain product, others found that placing a product into a grander setting was more effective and attracted much greater attention to it. This idea of actually branding a product to a wide audience is widely used in most present day advertising, but it was first born from these "Golden Age" illustrators' artworks.

Exhibition overview from museum website