The Tang Museum at Skidmore College
Saratoga Springs, NY
Elevator Music 31: Political Echo Chamber features American political advertisements from the emergence of television in the mid-20th century to the present day. The selected advertisements are from both high- and low-profile races. Their tones range from serious and grave to downright ridiculous. And while they all try to connect with and influence the viewer, only some succeed. A variety of advertising tactics are employed, including provocative statements, powerful imagery, and even subliminal messaging, to persuade the audience about candidate.
Credit: Exhibition overview from museum website.