Massachusetts Museum of Contemporary Art
North Adams, MA
Provocative, puzzling, and visually seductive, in his first museum survey Alex Da Corte’s neon-bright, exuberant works merge the languages of abstraction and modern design with banal, off-brand items, ranging from shampoo to soda to tchotchkes and household cleaning supplies.
Acid-hued and organized with a rigorous formal logic, Da Corte’s mash-ups mine products of domestic life—which he finds on pilgrimages to supermarkets, flea markets, and dollar stores—for unexpected visual appeal as well as emotional and libidinous impact. Heir to Pop artists of the 1960s, Da Corte combines common consumer objects with popular culture, personal family narratives—and other artists’ work—in vibrant installations of sculptures, paintings, and videos. Taking over MASS MoCA’s second-floor galleries, Free Roses features a selection of works made over the last ten years, as well as a major new installation, which serves as a conceptual fulcrum for the entire show.
Credit: Exhibition overview from museum website