Model Behavior: Snøhetta’s First Concepts for SFMOMA

As a practice, Snøhetta architects begin each project by identifying a set of conditions inherent to the site — not merely its physical setting, but also its cultural context — with the goal of designing spaces that frame a condition, direct attention, and provide a deliberate experience. 

The more than fifty sketch models and five sketchbooks on view offer perspective on the design process behind the SFMOMA expansion, and a mobile app explores the museum’s built architecture, with a narrated walk-through of key design decisions in the new SFMOMA. 

Exhibition overview from museum website